The Company
Toni&Guy, based in the UK, is a multi-award winning hairdressing brand with more than 55 years of experience in education, superior client service and hair care expertise. Toni&Guy had more than 450 salons in 41 countries as of 2022. In India, Toni&Guy has a master franchise for the entire North India. We worked with Toni&Guy North India for their newly launched hairdressing academy in New Delhi.
The Challenge
Although Toni&Guy is a popular and well known hairdressing brand and has numerous salons all across India, in 2019-20, when we worked with the client, the client has newly ventured into the hair styling education business. With many well established competitors in Delhi NCR for hairdressing education, the challenge was to generate enough leads for Toni&Guy Academy, for the business to take off successfully. The Toni&Guy Academy website was new and unoptimised for SEO or conversion.
The Solution
Search focused digital marketing action plan including:
Performance Marketing
- We set-up performance oriented campaigns in Google Ads and Facebook Ads
- We optimised the campaigns with different budgets, bidding options, audiences and creatives.
- We highlighted the brand assurance of Toni&Guy as a differentiating factor for their Academy
Search Engine Optimisation
- SEO audit and complete on-page and technical SEO
- Contextual and quality internal and external link building
- Leveraging guest blogging opportunities to improve domain authority
Project Timeline: Sept 2018 – Feb 2019
The Results
5X
Increase in Online Search Traffic
Increase in organic search traffic in six months
150+
Monthly Online Qualified Leads
Increase in monthly qualified leads from 0 to 150+
