The Company
FCOM is a Bangalore based online tailoring service company which brings the convenience of professional tailoring and allied services directly to customers doorstep, saving them time and effort while ensuring unmatched quality and precision. Customers can place service order directly on the website. FCOM’s stylists will then visit the customer’s house, discuss styles, take measurements. Once the stitching is done, they also deliver the product to the customer’s location.
The Challenge
Prior to working with Niumatrix Digital, FCOM had very title organic search traction (both traffic and leads) although they have been in business for many years. They were also doing performance ads on Meta and Google, but the volume or leads and the lead cost were not optimal.
The Solution
Phase 1 – Meta Ads Optimization
- Optimized lead generation campaigns on Meta first
- Using instant forms on Meta, reduced the cost per lead from ~ ₹100 to ~ ₹60
- Experimented with different image, carousel and video ads and multiple copies for optimization
Phase 2 – New, Conversion Optimized Website Development
- Helped FCOM’s tech team develop and SEO friendly and conversion optimized website.
- The website was developed in ecommerce style where all the services were added as individual products
- Advised FCOM to choose WordPress as the CMS platform, due to its ease of use and SEO friendliness
Phase 3 – Performance Marketing & Search Optimization
SEO and Content Marketing
- SEO audit and complete on-page and technical SEO
- Contextual and quality internal and external link building
- Optimized all the product and category pages
- Added new blogs on the website
- Did extensive link building activities
- Generated ~ 45-50% of all order placed on the website from SEO
Meta Ads Optimization
- With new website experience used fresh creatives with offers
- Reduced the cost per leads on Meta from ~ ₹60 to ~ ₹25
Google Ads Launch and Optimization
- Launched and optimized Google Search Ads
- Setup extensive tracking and created funnels for the website in Google Analytics
- Used website home page as the landing page for the website
- Generated high quality leads on Google Ads for ~ ₹60
The Results
10X
Increase in Online Leads
In a month, compared to the pre-engagement period.
6X
Return On Ad Spend
7 figures worth of potential revenue generated in a year
10X
Organic Search Growth
Monthly search traffic growth compared to the pre-engagement period
The Appreciation
Shiv and his team has been instrumental in shaping the marketing strategy of Alp Consulting and improving our brand visibility and online presence. We have seen impressive growth in website traffic and social media reach and engagement. Wishing him and his team best of luck and to keep up the good work.
Kishore V N
MD, Alp Consulting Limited
