The Company
FCOM is a Bangalore based online tailoring service company which brings the convenience of professional tailoring and allied services directly to customers doorstep, saving them time and effort while ensuring unmatched quality and precision. Customers can place service order directly on the website. FCOM’s stylists will then visit the customer’s house, discuss styles, take measurements. Once the stitching is done, they also deliver the product to the customer’s location.
The Challenge
- FCOM, prior to working with Niumatrix Digital has almost non-existent search engine traction traction (either traffic or leads).
- Most of the leads were coming from Meta ads, which were also not optimized.
- Their website, through aesthetically pleasing, was not conversion optimized at all and was very cumbersome for regular customer to place orders online.
- They were stuck with manual orders and fulfillment, as people preferred calling and placing orders rather than on the website
- Due to the website not being optimized they were also not able to run Google Ads
The Solution
Phase 1 – Meta Ads Optimization
- Optimized lead generation campaigns on Meta first
- Using instant forms on Meta, reduced the cost per lead from ~ ₹100 to ~ ₹60
- Experimented with different image, carousel and video ads and multiple copies for optimization
Phase 2 – New, Conversion Optimized Website Development
- Helped FCOM’s tech team develop and SEO friendly and conversion optimized website.
- The website was developed in ecommerce style where all the services were added as individual products
- Advised FCOM to choose WordPress as the CMS platform, due to its ease of use and SEO friendliness
Phase 3 – Performance Marketing & Search Optimization
SEO and Content Marketing
- SEO audit and complete on-page and technical SEO
- Contextual and quality internal and external link building
- Optimized all the product and category pages
- Added new blogs on the website
- Did extensive link building activities
- Generated ~ 45-50% of all order placed on the website from SEO
Meta Ads Optimization
- With new website experience used fresh creatives with offers
- Reduced the cost per leads on Meta from ~ ₹60 to ~ ₹25
Google Ads Launch and Optimization
- Launched and optimized Google Search Ads
- Setup extensive tracking and created funnels for the website in Google Analytics
- Used website home page as the landing page for the website
- Generated high quality leads on Google Ads for ~ ₹60
The Results
7X
Growth in Organic Search Traffic
In a span of 6 months
10X
Growth in Leads From All Channels
Including leads from organic search, Google Ads and Meta Ads
5X
Return on Ad Spend
Every month, over a period of 10 months
The Appreciation
Shiv and his team have helped us optimizing our website and achieve top rankings in search engine. He has also optimized our campaign due to which we are able to generate leads cost effectively from our paid campaigns. Shiv’s advise has also helped us revamp our website experience completely for the better. I highly recommend him for growth marketing activities for any startup.
Poornima Sathya Narayanan
Founder, FCOM India
