The Company
Brewtal is a very innovative startup on a mission to save office employees from the tyranny of bland and insipid machine tea. Its founder Amit Kasliwal, an Aerospace engineer from IIT Kanpur and an MBA from IIM Ahmedabad, after 8 years of research and prototyping invented (and patented) a tea vending machine that makes flavourful, home style chai. Launched in Bengaluru as of now, Brewtal is well on its way to disrupt the way office goers drink their chai.
The Challenge
Brewtal is, as of now, bootstrapped and at a very nascent stage in its growth. Although the product is genuinely unique and has got glowing reviews during its demos everywhere, it’s facing the usual challenges of a bootstrapped business – having limited resources to build the brand and scale the business. Brewtal needed a quick shot in the arm in terms of business growth and revenue, to fuel its expansion plans and to invest further in marketing.
The Solution
Website Development
- We designed and developed a website for Brewtal keeping in mind the brand guidelines and value proposition.
- We optimised the website for online conversion and setup tracking and analytics
- We also fully optimised the website for search engines
Performance Marketing
- We set-up performance oriented campaigns in Google Ads and LinkedIn Ads
- We optimised the campaigns with different budgets, bidding options, audiences and creatives.
- We leveraged the unique product proposition by giving a quick demo of the product in a video format.
Project Timeline: March 2024 – now (ongoing)
The Results
100+
Monthly Leads
Generated with a small ad budget
45X
Return On Ad Spend
Potential revenue generated
The Appreciation
Shiv’s performance marketing efforts on LinkedIn and Google has had a significant effect on our customer acquisition efforts. Especially on LinkedIn where we got lot of high quality leads and were able to fill our customer pipeline, thanks to Shiv’s campaign optimization efforts.
Amit Kasliwal
CEO, Brewtal
