Growth Accelerator

Meant for startups and smaller HR services firms with lower budget

Monthly Retainer Fees – ₹1 – 1.5 Lakhs

Partnership Focus – Lead Generation

What’s Included:

  • Account Based Marketing
  • Content Marketing for lead generation
  • Performance Campaign management on Google, LinkedIn and Meta for Lead Generation
  • Cold Outreach on Email and LinkedIn
  • AI Automation
  • Weekly operational meetings
  • Monthly strategy meetings
  • Monthly progress reports

What’s Not Included:

  • Dedicated and experienced resource for presales/inside sales – responsible for lead qualification, prospecting and fixing meetings
  • Dedicated and experienced resource for sales – responsible for meetings, proposals and deal closure
  • Minimum 1 lakh advertising budget (to be paid directly to ad platform)
  • Cost of tools/software for ABM, database building and email marketing
  • Cost of any AI automation tools used

Expected Results:

  • After 3 Months – 30 – 50 Sales Qualified Leads per month (SQL) including 1-5 high ticket leads

Contract Period:

  • Minimum 6 Months (after 3 months paid trial)

Growth Partnership

For established HR services firms seeking predictable growth

Monthly Retainer Fees – ₹2 – 3 Lakhs

Partnership Focus – Lead Generation

What’s Included:

  • Everything in “Growth Accelerator” package, plus
  • SEO + GEO
  • Content Marketing for SEO + GEO
  • Social Media Content Marketing
  • Email list nurturing and newsletters

What’s Not Included:

  • Everything in “Growth Accelerator” package, plus
  • Dedicated content writer for SEO + GEO
  • Cost of SEO + GEO software

Expected results:

  • After 6 Months – 50 – 70 Sales Qualified Leads per month (SQL) including 1-5 high ticket leads
  • 1000-2000 follower additions every month
  • 50-100% search traffic growth after 6 months

Contract Period:

  • Minimum 12 Months (after 3 months paid trial)

Fractional GM Head

For rapidly scaling HR services firms raising capital or entering new markets

Monthly Retainer Fees – ₹2.5 – 4 Lakhs

Partnership Focus – Lead Generation

What’s Included:

  • Everything in “Growth Partnership” package, plus
  • Fractional Growth Marketing Head services, with dedicated hours/days as mutually decided for management and leadership of the internal growth team

What’s Not Included:

  • Everything in “Growth Partnership” package

Expected Results:

  • After 6 Months – 50 – 70 Sales Qualified Leads per month (SQL) including 1-5 high ticket leads
  • 1000-2000 follower additions every month
  • 50-100% search traffic growth after 6 months

Contract Period:

  • Minimum 12 Months (after 3 months paid trial)

Frequently Asked Questions (FAQs)

Section A: Understanding The Packages & Tier Differences

The three packages are designed for different stages of your business growth:

Growth Accelerator – Best for startups and smaller HR services firms building their first lead generation machine. Focus: LinkedIn Ads, Google Ads, cold outreach, and content for lead gen.

Growth Partnership – Best for established HR services firms (₹5–50 Cr revenue) wanting faster growth and brand building alongside leads. Everything in Accelerator, plus SEO/GEO (organic visibility), social media content marketing, and email nurturing. You get the full growth funnel: from awareness to lead generation. 

Fractional GMH – Best for rapidly scaling firms raising capital or entering new markets who need strategic leadership. Everything in Growth Partnership, plus we function as your Fractional Growth Marketing Head (GMH)—managing your internal team, setting strategy, and providing dedicated hours/days of hands-on leadership.

How to choose: If you’re just starting, pick Growth Accelerator. If you have internal team or want faster growth, pick Growth Partnership. If you have a team or are raising capital and need strategic leadership, pick Fractional GMH.

A Sales Qualified Lead (SQL) for HR services means a prospect that meets all of these criteria:

  • Firmographic fit – Company size, industry, and geography match your ideal customer profile
  • Budget fit – Based on company research, they likely have budget for your services
  • Need fit – They’re actively signaling a problem you solve (hiring challenges, compliance gaps, payroll issues)
  • Timeline fit – They’re looking to make a decision in the next 90 days, not “sometime in the future”
  • Decision-maker engagement – We’ve confirmed a conversation with someone with actual buying power

This is NOT just a form fill or email capture. We qualify every lead before handing to your sales team so they spend time on prospects who can actually buy

Good question. Here’s why:

Growth Accelerator (3 months): Focused primarily on paid ads + cold outreach. These channels generate leads quickly once optimized. 30–50 leads/month is achievable in 90 days with the right targeting and messaging.

Growth Partnership (3 months for leads, 6 months for SEO): Includes SEO + GEO, which is a longer-term play. The 3-month lead target (50–70 SQLs) comes from paid + content + cold outreach. The 50–100% search traffic growth comes after 6 months as organic rankings improve.

Fractional GMH (6 months): Longer timeline because we’re not just executing tactics—we’re also building your internal team’s capability. The first 3 months involve strategy, team setup, and leadership alignment. Results compound after month 4–6 as your internal team scales alongside our guidance.

Think of it this way: Accelerator is sprint mode. Partnership is balanced growth. Fractional GMH is building sustainable systems.

Yes, absolutely. Many of our best partnerships start with Growth Accelerator to test fit and generate data, then expand to Growth Partnership once results are validated.

Here’s how it typically works:

  • Months 0–3: Growth Accelerator (paid trial)
  • Month 3: Review results (leads, conversion, cost per lead)
  • Month 4–6+: Upgrade to Growth Partnership and add SEO + organic brand building

When you upgrade, there’s no restart. We keep all the paid campaigns running, add the organic/SEO layer on top, and accelerate the lead volume and quality.

Section B: Pricing, Budgets and What’s Included/Excluded

Fair question. Here’s the real cost comparison:

Metric Hiring 1 In-House Person Growth Accelerator (₹1.25L/month avg)
Base salary ₹6–8 lakh/year —
Benefits (PF, medical) ₹75K–1.2L/year Included in retainer
Recruitment cost ₹30K–1.5L (one-time) —
Onboarding time lost (60 days) ₹60K–1.5L 0 (we start immediately)
Tools & software ₹30K–80K/year Included in retainer
Training in your space 90–180 days ramp-up Done (we already know HR services)
Turnover risk ₹1.5–3L if they leave in year 2 None (you can pause/stop anytime)
Total Year 1 cost ₹16–22L ₹15L (and immediate results)

But the real difference: A new hire takes 90 days to become productive and only has one perspective. Our team starts generating results in week 2, brings cross-client experience (we’ve optimized for 10+ HR services firms), and includes strategy, not just execution.

Yes, a minimum of ₹1 lakh/month advertising budget (paid directly to Google, LinkedIn, Meta) is required. This is on top of the retainer fee. The retainer covers our strategy and optimization work; the ad spend is the actual money being used to reach prospects.

Included in your retainer fee:

  • Our time and expertise (strategy, campaign setup, optimization)
  • Access to our reporting dashboard and analytics
  • Team meetings and strategy sessions
  • AI automation tools we use to improve campaigns

You pay separately for:

  • Growth Accelerator: Ad platform costs (Google, LinkedIn, Meta), plus optional tools for ABM/database building/email marketing (usually ₹15K–40K/month total)
  • Growth Partnership: Everything in Accelerator, plus SEO/GEO software costs (typically ₹8K–20K/month depending on domain authority and competition)
  • Fractional GMH: Same as Growth Partnership, plus any additional tools for internal team management/collaboration

We’ll give you a complete tool stack recommendation in Month 1, and you can choose which ones to adopt based on your budget.

Retainer flexibility: The ranges given (Accelerator ₹1–1.5L, Partnership ₹2–3L, Fractional ₹2.5–4L) are based on scope and commitment. Within the range, there’s room to negotiate based on factors like:

  • Contract length (longer commitment = lower monthly fee)
  • Scope depth (focused on 1–2 channels = lower fee; full funnel = higher)
  • Your internal team’s capability (less handholding = lower fee)

Performance-based options: We can offer hybrid models:

  • Base retainer + performance bonus: You pay a lower base (e.g., ₹80K/month in Accelerator) and earn back ₹30–50K/month if we hit agreed KPIs (e.g., 35+ SQLs with 15%+ conversion rate)
  • Revenue share: For clients confident in their sales process, we can do a small base fee + 3–5% of new revenue generated

These models work well when you have clear attribution (strong CRM/pipeline tracking). We can discuss this during the 3-month paid trial.

The 3-month paid trial (at the full package rate) serves both of us:

For you: You see actual results—leads, quality, messaging fit—before committing to a longer contract. This is risk mitigation on your part.

For us: We understand your business, build initial playbooks, generate proof points, and see if we’re the right fit. Not every firm is a good match, and this period lets us both decide.

At the end of Month 3, you have three options:

  1. Continue with the main contract (6–12 months depending on package)
  2. Upgrade to a higher-tier package
  3. Part ways (no penalty; trial fee is non-refundable but you own all assets/data)

This removes the risk of being locked into a 12-month commitment blind.

Section C: What Happens When & Timelines

Week 1–2:

  • Kickoff call: Understand your business, ICP, positioning, and sales process
  • Strategy development: Define ideal customer profile, messaging, and channel strategy
  • Asset audit: Review your website, LinkedIn, existing content

Week 3–4:

  • Campaign setup: Create ad accounts, build audiences, write copy/creatives
  • Launch campaigns: LinkedIn Ads, Google Search, cold email sequences begin
  • Reporting setup: Build your dashboard

Lead generation timeline:

  • Week 2–3: First inquiries/leads start arriving (often 2–5 per week)
  • Week 4–8: Volume increases as campaigns are optimized
  • Month 3: You should hit the lower end of targets (30–40 SQLs in Accelerator)

Note: The first 2–3 weeks don’t show many leads—we’re building the foundation. Patience here pays off in months 2–3.

If you’re not tracking toward the target (e.g., on pace for 20 SQLs instead of 30), we pivot:

Month 3 review call: We analyze what’s working vs. what’s not:

  • Which campaigns are driving leads? Which are duds?
  • What’s your actual sales conversion rate (leads to customers)?
  • Is the problem lead volume, lead quality, or sales follow-up?

Next steps depend on the root cause:

  • If it’s campaign performance → We shift budget to top-performing channels
  • If it’s lead quality → We tighten targeting/ICP definition
  • If it’s sales follow-up → We help improve qualification and sales process
  • If it’s your offer/pricing → We recommend adjustments (outside our scope but critical)

At minimum: We’re transparent about what’s possible given your market, offer, and sales capacity. If results aren’t tracking, we may recommend reducing the lead target or adjusting scope.

You’re never locked into a failing engagement—the 3-month trial exists to ensure mutual fit.

Growth Accelerator (6 months): Lead generation through paid ads and cold outreach is fast-moving. You can see what works in 3 months, and optimizations compound quickly. 6 months is long enough to test, learn, and refine.

Growth Partnership (12 months): SEO, content, and organic growth take longer to compound. Search rankings improve over months 4–6. Social following and authority build over time. By month 6, you’re just hitting your stride. 12 months ensures we have time to build sustainable, compounding growth—not just short-term lead bursts.

Fractional GMH (12 months): We’re not just running campaigns; we’re building your internal team and strategy. This requires trust, alignment, and time. 12 months is the realistic window to hire, train, and embed processes.

If the longer commitment is a concern, you can always start with Growth Accelerator (6 months) and upgrade later.

Section D: What’s Not Included & Responsibilities

Not necessarily. Here’s what each package does not include:

Growth Accelerator does NOT include:

  • Dedicated presales/inside sales resource (we generate leads; your team qualifies)
  • Dedicated sales resource (leads go to your sales team to close)

Growth Partnership does NOT include:

  • Dedicated content writer for SEO (we do strategy and some content; you may hire a writer or we can deploy a writer dedicatedly for you, but that will cost extra)
  • Cost of SEO software (e.g., Ahrefs, SEMrush – typically ₹8K–20K/month)

In practice: Most firms do one of the following:

  1. Use existing internal team (you route leads to your sales team; we handle marketing)
  2. Hire part-time/junior resources to support (inside sales, content creation)
  3. Use our referrals (we know good freelancer for content, sales support)
  4. Use our managed resources engagement model, where we provide you dedicated resources for lead qualification, meeting scheduling, content writing, etc., at additional cost.

This is critical. Lead generation without a sales process is like building a highway with no destination.

What we can help with:

  • Basic lead qualification criteria (so we know which leads are “qualified”)
  • Simple CRM setup (basic fields, lead scoring rules)
  • Handoff workflows (how leads get to your sales team)
  • Sales enablement content (one-pagers, case studies for sales to use)

What’s outside our scope:

  • Full sales process design
  • Sales hiring and training
  • Deal closing (that’s your sales team’s job)

Our recommendation: If you don’t have a CRM or basic sales process, start with Growth Accelerator and give yourself 30 days to get basic systems in place. Then we can generate leads much more effectively.

Social media content marketing is included in Growth Partnership and Fractional GMH packages. For both these packages we do manage your social media account daily along with creating content.

Section E: Reporting, Accountability & Transparency

Growth Accelerator:

  • Weekly 30-min operational meeting (review what shipped, discuss next week)
  • Monthly 1-hour strategy meeting (discuss results, trends, next month plan)
  • Monthly written report: leads generated, cost per lead, top-performing channels, recommendations

Growth Partnership & Fractional GMH:

  • Same as above, plus
  • Live dashboard access (you can check metrics anytime)
  • Fortnightly strategy check-ins (especially in months 1–3)

Your dashboard will show:

  • Leads generated (count, quality, source)
  • Cost per lead and cost per customer
  • Channel performance (LinkedIn vs. Google vs. Email)
  • Conversion rates (lead to qualified, qualified to customer)
  • Revenue influenced (if you provide sales data)

All data is yours; we’re fully transparent.

Yes. You own all ad accounts and campaign assets. You can access them anytime.

We recommend:

  • You have view-only access during the trial (so we can iterate quickly without conflicting changes)
  • After Month 3, we can give you full edit access if you want (but most clients prefer we handle optimization)
  • Changes to strategy/targeting should go through us so we maintain performance

This is your choice. We’re not gatekeeping; we just want to avoid daily back-and-forths that slow optimization.

Great question—this is where many agencies fail.

Our process:

  1. ICP Definition (Week 1): We work with you to define who is actually a good fit:
    • Industry, company size, location
    • Hiring volume and needs
    • Budget indicators
    • Timeline signals
  2. Lead Scoring (Week 2): We create a scoring rubric:
    • Firmographic signals (company size, industry) = 40 points
    • Behavioral signals (visited your pricing page, downloaded guide) = 30 points
    • Intent signals (searched for “background screening,” posting jobs) = 30 points
    • Only leads with 70+ points get marked as “Qualified” and handed to your sales team
  3. Pre-Sales Screen (Ongoing): For high-ticket opportunities, we may do a quick 5-min call to confirm fit before routing to sales.
  4. Feedback Loop: You tell us which leads converted; we refine the scoring model monthly.

By month 3, your “qualified” leads should convert at 15–25% (vs. random leads at 5–10%).

Section F: Commitment, Flexibility & Exit

Life happens. Here’s our policy:

During 3-month trial: You can pause or exit anytime; trial fee is non-refundable.

After trial (6+ month contract):

  • Pause (1–2 months): We can pause execution but hold the retainer (or reduce it 30%). Good for seasonal dips or internal team shifts.
  • Scale back: You can reduce scope (e.g., drop one channel) with 30 days’ notice.
  • Full exit: You can exit with 60 days’ notice. You own all assets/data; no clawback.

We’re flexible because we want long-term partnerships, not forced retentions.

This is actually a good sign—it means we built results worth keeping in-house.

If you want to move lead generation fully in-house after 6–12 months:

  1. We hand over everything: Campaigns, playbooks, ICP definitions, lead scoring models, content calendar
  2. We train your team: 2–4 weeks of knowledge transfer (included)
  3. We transition smoothly: Your team takes over, or a hybrid model where we supervise

Many clients do this, and we’re happy to facilitate. Your exit option actually justifies our pricing—if we’re good, we’re building something you want to own.

Yes. If both sides are happy at Month 6 (for Accelerator) or Month 12 (for Partnership/Fractional), renewal is usually a simple conversation:

  • Tier stays same, terms renew: Straightforward renewal
  • Upgrade to next tier: We discuss additional scope and pricing
  • Expand scope within tier: We add channels or services (pricing adjusted)

We try to keep renewal simple so you can focus on growing your business, not contract negotiations.