B2B Growth Lab
Detailed guides, research insights, industry trends, strategies, tips and hacks for B2B lead generation, conversion and business growth. If you are a B2B business owner or a marketer, then bookmark this page now! We publish long form, most comprehensive guides and strategies for each of the topics we cover.
Semantic SEO in 2025: A Complete Guide for Optimizing Entity-Based Content
Semantic SEO today operates way beyond our imagination from a decade ago. Google's Knowledge Graph...
Why Nano Influencers In India Are Better Than Mega Influencers [2024 Data]
Nano influencers are proving that bigger isn't always better in social media marketing. Mega stars...
Growth Hacking Vs. Growth Marketing: How Are They Different?
“Growth hacking” and “growth marketing” are terms often used interchangeably by many. But they are not the same. Let's take a look at how they are different.
Growth Hacking Vs Digital Marketing: How Are They Different
Growth hacking and digital marketing both aim to boost a company’s customer base and revenue. But they are not the same. Let's understand their differences.
Positioning Your Brand The Right Way
In the modern world (where supply and choice far outweighs demand) positioning is the crux of the branding process. Are you positioning your brand the right way?
App Monetisation Strategies for Indian Businesses
Let’s take a look at some of the app monetisation strategies commonly adopted by various businesses and what do I think about them from an Indian perspective.
The 6 Steps To Achieving Product Market Fit
If you are an early stage startup, before you can jump on to the growth bandwagon, you need to solve these 6 problems to be able to achieve product-market fit.
Does Advertising Really Work?
Advertising works for some and doesn't work for some others. Who it works for and who it doesn't depends on what stage of the brand journey they are in.