Growth Marketing Resources
Strategies, tips and hack for achieving business growth leveraging your product and digital marketing channels. If you are a business owner or a marketer then subscribe now to get all new blogs directly in your inbox.
Generative Engine Optimization (GEO): What It Is and How It Works
Generative Engine Optimization (GEO) is fast reshaping digital marketing while traditional search numbers continue to...
How to Get Featured in Google AI Overviews: A Step-by-Step Guide
Google processes around 8.5 billion searches daily. The company's AI Overviews feature now revolutionizes how...
How to Win Featured Snippets: A Step-by-Step Guide [2025 Edition]
Featured snippets can boost your page's click-through rate by more than 25%. This happens even...
Mastering Search Keyword Intent: A Simple Guide to Better SEO
20 years ago SEO used to be dictated by stuffing as many "keywords" in the...
How to Build Pillar Content: A Step-by-Step Guide [2025 Edition]
94% of all clicks go to organic search results. This reality makes pillar content knowledge...
How to Optimize for Zero-Click Searches: The Ultimate Guide for 2025
The numbers are striking - 65% of global Google searches didn't lead to a single...
Semantic SEO in 2025: A Complete Guide for Optimizing Entity-Based Content
Semantic SEO today operates way beyond our imagination from a decade ago. Google's Knowledge Graph...
Why Nano Influencers In India Are Better Than Mega Influencers [2024 Data]
Nano influencers are proving that bigger isn't always better in social media marketing. Mega stars...
Growth Hacking Vs. Growth Marketing: How Are They Different?
“Growth hacking” and “growth marketing” are terms often used interchangeably by many. But they are not the same. Let's take a look at how they are different.
Growth Hacking Vs Digital Marketing: How Are They Different
Growth hacking and digital marketing both aim to boost a company’s customer base and revenue. But they are not the same. Let's understand their differences.
Positioning Your Brand The Right Way
In the modern world (where supply and choice far outweighs demand) positioning is the crux of the branding process. Are you positioning your brand the right way?
App Monetisation Strategies for Indian Businesses
Let’s take a look at some of the app monetisation strategies commonly adopted by various businesses and what do I think about them from an Indian perspective.